In a course that I took at my university my Sophomore year called New York Immersion, or Fashion Immersion, we had the opportunity to work with a company called Meryl Diamond LTD, or MDL. We partnered with one of their three companies called LOGO by Lori Goldstein to create a line extension for how they could improve their whitespace in their market. Along with five other amazing girls, we created this, Serenity, to represent the trends of sustainability and a healthy lifestyle into MDL. We created the entire company from beginning to end through research, dedication, and hard work. We ensured that we stuck to their target market as well as making the customer feel and look their best with maximized comfort.